Torsten Brose Joins Magenta Technology as Business Development Director for Private Hire Sector

London, 15th June 2016: Torsten Brose, an experienced business development and operations professional, has joined Magenta Technology, the company behind the innovative Echo scheduling and dispatch solution for private hire and taxi operators. Brose, who takes on the position of Business Development Director, has more than twenty years’ experience having held senior positions with both ground transport and private hire service operators and solution providers. Most recently Brose held the position of Operations Director at Climatecars, prior to their acquisition by Addison Lee, before working as a commercial consultant managing short term projects for logistics and transportation companies.

“Torsten brings with him a unique skill set and experience portfolio having had two parallel but complementary and extremely successful career paths,” commented Anton Dmitriev, CEO of Magenta Technology. “Having worked in both the supplier and service side of the industry Torsten can approach any situation with a comprehensive and holistic understanding of potential challenges and possible solutions managing any gap between expectations and deliverables.”

Operationally Brose has worked with prestigious and global ground transportation brands such as TBR Global, a £20 million turnover company, and Brunel, who operate in 480 cities across 75 countries. Brose has completed business review and reorganisation projects, been instrumental in progression from company start up to acquisition and, while working with Couriers, Fraser Eagle and Chauffeurcar Services, managed multi million pound contracts with brands such as Emirates Airlines, BMI Regional and Etihad Airways.

“I am delighted to be working with a premium product like Echo. In fact, during my time in the operations side of the industry I would have given anything for a solution as advanced as Echo to resolve numerous scheduling and customer handling issues,” added Brose.

Brose also brings to his role at Magenta experience with the solutions side of the industry having held the position of Business Development Manager with Catalina Software, a provider of chauffeur, courier and logistics solutions.

“This is an interesting time to be joining Magenta as the company enters the next stage of its growth and there are a number of exciting new innovations being launched to market which will take Echo even further ahead of the competition,” Brose concluded.


Nadia Temple – Head of Product
Magenta Technology
Tel: +44 (0) 2038 806 174

Robert Peel – Editorial Contact
The Marketing Edge
Tel: +44 (0) 1666 823306


A cutting-edge private hire car and cab operational platform designed and delivered by Magenta Technology, the creators of Addison Lee’s Shamrock platform, Echo is second-to-none in delivering the highest on-demand customer service at the lowest cost.

With superior feature rich functionality and proprietary auto allocation technology, Echo provides full visibility of every vehicle in real time, ensuring drivers can be punctual, with less waiting time – thereby increasing customer satisfaction, driver earnings and their loyalty.

Echo is a division of Magenta Technology.

Magenta’s scheduling solutions manage over 10,000 fleet vehicles worldwide every day. Customers include Carrot Cars, Greentomatocars, Creative Cars & Couriers, Gist, JCB, eConnect Cars, Travelhire, Longleys, and Avis Car Rental.

Magenta Corporation Ltd
71-75 Shelton Street London Greater London WC2H 9JQ
+44 (0) 2038 806 174

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