• Pioneers of real-time scheduling since 1999

    Our dispatch and scheduling software manages thousands of fleet vehicles in the taxi & private hire, distribution, and medical industries. CONTACT US
  • greentomatocars,

    the UK's first 'hybrid cars only' minicab service, ACHIEVED 40% GROWTH using our Echo taxi and private hire solution with it's unique auto allocation functionality ABOUT ECHO
Learn why our solutions matter

Greentomatocars, the UK’s first ‘hybrid cars only’ minicab service and London’s second largest minicab company, has switched to Magenta Technology’s Echo software — helping it achieve year-on-year growth of more than 40 per cent.

Having successfully worked with Magenta to implement the Shamrock booking solution we were confident that the initial results from the new Magenta scheduler would be good. However they are even better than we expected.

The Echo tracking solution provides an accurate record and display of the current and historical positioning and status of Lewis Day's vehicles — enabling customer service staff to monitor vehicles and update customers.

After 6 months of using Echo , we are now dispatching over 95% of work automatically, which significantly decreases dead mileage. Quite simply, Echo has enabled us to save money and ultimately take more bookings.

Hamish Phillipps, Marketing Maestro of greentomatocars

What’s new from Magenta

  • Improve efficiency
  • Reduce your operating costs
  • Do 20% more with existing resources
  • Keep your controllers & drivers happy…
  • …and your customers happier!

What’s new from Magenta

Meet the new girl Jinny

So we have new girl called Jinny, who joined us recently and helps book and manage the requests we get for taxis. She’s very efficient, never gets it wrong and is even great at chatting with people while taking the bookings.

Magenta Technology Prepares for 2017 Success

Following a successful 2016, Magenta Technology, the company behind the market’s most innovative private hire and taxi dispatch platform, is preparing for a period of substantial expansion in 2017.

Whose data is it anyway?

Ever had difficulty getting hold of your own data, building reports that you need to run your business or finding a way to test pricing models before you take the plunge? If you have, you make up the vast majority of private hire companies in the industry.

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