Magenta Technology - AI based dynamic optimisation solutions for demand-responsive transport management

Private hire fleets optimisation

Provide excellent customer service whilst minimising the mileage and journey time, and increasing fleet utilisation

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Employee Transit

Ensure fast and comfortable rides at a lower operational cost.

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On-Demand Shuttle Scheduling

Optimise fleet capacity and flexibly respond to customers’ travel requirements.

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Patient transportation and paratransit

Provide comfortable and reliable transportation services for people with medical and special needs.

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Who we are, what we do

Magenta Technology is a revolutionary dispatch automation and fleet optimisation technology provider. We have 20+ years of experience in optimising fleets of vehicles and drivers as the living breathing resource it is, for ground transportation, on-demand mobility and field service management. Supported by leading-edge technology and an expert team, we represent the future for forward-thinking transport service suppliers that want to future proof their business in these challenging times.

AI-based dynamic optimisation solutions for demand-responsive transport management

Technology that delivers value
and results



Magenta’s AI-based, dynamic route scheduling & optimisation technology helps companies flexibly adapt to constantly changing environment.



Do more with less resources using Magenta’s transport network optimisation solutions. Increase fleet utilisation with dynamic shared rides management engine.


solutions for
hybrid fleets

Effectively manage own and hired fleets operating in consumer and corporate markets. Quickly respond to pre-booked and on-demand transport requirements.


Customer focus

Exceed customers’ expectations with the ability to accurately calculate ETAs and be on time, every time. Improve their experience with user-friendly mobile apps.

Why Magenta?

In today’s rapidly changing world, it is essential that your business should use the most recent, highly efficient, and adaptive technology. This is why Magenta is the best technology partner for you.


We are ready to share our experience in scheduling and optimization to help you deliver value for your business and customers.

Full scale, end-to-end solutions

Use one solution to plan and control the jobs, communicate with customers and employees. Quickly implement full-scale highly customized solutions.

Easy integration

Streamline processes and ensure well-coordinated work across employees by integrating solutions with major geo service provides and 3rd party systems.

EV-ready technology

Effectively manage sustainable transport by scheduling jobs with the consideration of specific EV constraints, such as location of charging points, charge levels, etc.

Learn why Our solutions matter

video review

«Thanks to the Magenta’s platform, we are pleased to scale our business volume by 50 to 100 per cent, which will deliver substantial bottom line results».

– Hamish Phillipps, Marketing Maestro of Greentomatocars


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