Magenta Technology is a revolutionary dispatch automation and fleet optimisation technology provider. We have 20+ years of experience in optimising fleets of vehicles and drivers as the living breathing resource it is, for ground transportation, on-demand mobility and field service management. Supported by leading-edge technology and an expert team, we represent the future for forward-thinking transport service suppliers that want to future proof their business in these challenging times.
Magenta Technology - AI based dynamic optimisation solutions for demand-responsive transport management
Private hire fleets optimisation
Provide excellent customer service whilst minimising the mileage and journey time, and increasing fleet utilisation
On-Demand Shuttle Scheduling
Optimise fleet capacity and flexibly respond to customers’ travel requirements.
Patient transportation and paratransit
Provide comfortable and reliable transportation services for people with medical and special needs.
Who we are, what we do
AI-based dynamic optimisation solutions for demand-responsive transport management
Technology that delivers value
Magenta’s AI-based, dynamic route scheduling & optimisation technology helps companies flexibly adapt to constantly changing environment.
Do more with less resources using Magenta’s transport network optimisation solutions. Increase fleet utilisation with dynamic shared rides management engine.
Effectively manage own and hired fleets operating in consumer and corporate markets. Quickly respond to pre-booked and on-demand transport requirements.
Exceed customers’ expectations with the ability to accurately calculate ETAs and be on time, every time. Improve their experience with user-friendly mobile apps.
In today’s rapidly changing world, it is essential that your business should use the most recent, highly efficient, and adaptive technology. This is why Magenta is the best technology partner for you.
We are ready to share our experience in scheduling and optimization to help you deliver value for your business and customers.
Full scale, end-to-end solutions
Use one solution to plan and control the jobs, communicate with customers and employees. Quickly implement full-scale highly customized solutions.
Streamline processes and ensure well-coordinated work across employees by integrating solutions with major geo service provides and 3rd party systems.
Effectively manage sustainable transport by scheduling jobs with the consideration of specific EV constraints, such as location of charging points, charge levels, etc.
Learn why Our solutions matter
Emirate Airlines have implemented Magenta’s Echo Operational Platform to optimise their in-house managed fleet of vehicles moving first and business class passengers and pilots in Dubai, to maximise the fleet capacity and ensure the exceptional standards of service traditionally expected by their customers.
Greentomatocars, the UK’s first ‘hybrid cars only’ minicab service and London’s second largest minicab company, has switched to Magenta Technology’s Echo software — helping it achieve year-on-year growth of more than 40 per cent.
Blackberry Cars selected Magenta following a rigorous evaluation of competitive products, choosing the cloud based solution based on system functionality, product development cycle, support and price.
After 6 months of using Echo, we are now dispatching over 95% of work automatically, which significantly decreases dead mileage. Quite simply, Echo has enabled us to save money and ultimately take more bookings.