Premium Taxi Dispatch Software

Our clients take advantage of the daily control over 700+ cars with dynamic real-time scheduling, and enhancing up to 30% more orders processed by backoffice staff via our dispatch system.


Taxi & Private Hire Dispatching and scheduling software for growth in the fast lane

Designed and delivered by Magenta Technology, the creators of Addison Lee’s Shamrock platform, Echo is second-to-none in delivering the highest quality, on-demand customer service.

With a booking app developed to match user experience trends set by market changers such as Uber, superior feature rich functionality, driver-focused features, customisation capacity and, particularly, our unique proprietary real-time auto allocation technology, Echo is the ideal software platform for forward-looking private hire businesses – whether with corporate account or cash-based customers, or a mix of the two.

Echo is available as a cloud based solution or an on premise installation without the need for any large up-front investment, just affordable monthly payments. Regular releases provide new and upgraded functional benefits to subscribers, without any extra charges or costs, every few weeks.

greentomatocars logo

“Automatic allocation, bespoke customer services functions, and integrated apps convinced us we were getting a unique, feature-rich solution that would differentiate our services from the other players in the market. Echo is the key technology enabler in our business and we are now in a far stronger position than ever before, both in terms of people and technology.”

Mike Tobin, Managing Director at greentomatocars UK

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Reducing your costs is just the start

Echo’s advanced scheduling and dispatch platform will enable you to do more with less, and do it faster. You can set up and manage customer accounts and billing, take bookings by phone, online or via mobile apps and automatically assign jobs to drivers in the most efficient way.

Driver and job progress is tracked from all angles. Customers know when the orders are to be collected, who’s collecting them and where the driver is at the moment. Controllers know how well their drivers are performing. Drivers know exactly how much they are earning, and when their next job is coming. As the business owner, you know the system is operating as efficiently as possible. Pricing is calculated automatically with payments handled by cash, credit card, PayPal or account.

All in all, Echo taxi dispatch software gives a unique chance to drive your business forward, thereby:

  • Free up your control room staff using sophisticated automatic job allocation
  • Make happy customers with slick booking applications and web portal
  • Have full visibility of your whole operation, not just your cars
  • Streamline and automate invoicing and credit card processing
  • Increase driver earnings – and loyalty
  • Reduce response times
  • Grow your business, not your operations team
Advantages of the private hire system

Addison Lee logo

“I am extremely pleased that we were given the opportunity to implement Magenta’s dynamic scheduler at Addison Lee. The fast moving mini-cab business shows our unique scheduling capability at its best in terms of improved efficiency and customer service. We are confident that the cost benefits the new solution will provide Addison Lee will be significant. Magenta looks forward to working with Addison Lee on other leading-edge dynamic scheduling applications for the transportation industry and helping them to extend their market leadership.”

Frank Lee, Executive Chairman of Magenta Technology

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Payment plans of the taxi dispatch system

Payment plans & models to suit your ambition

Echo frees your business to grow successfully without the delay, difficulty and cost of expanding a skilled operational team. Echo offers plans to suit most business types and stages of development, from start-ups to international operations. And because Echo is so versatile, we can always customise its features to suit your precise business requirements.

Longleys logo

“After 6 months of using Echo, we are now dispatching over 95% of work automatically, with an extremely accurate customer delay (on average we are 2 minutes early for each job) whilst significantly decreasing dead mileage. Quite simply, Echo has enabled us to save money and ultimately take more bookings.”

Longleys Director, David George

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