Founded in 1999, Magenta Technology’s mission is to revolutionise ground passenger transportation scheduling. The first step was to create a unique, world beating automated scheduling and dispatch engine. We cannot stop there though and are always looking for the next step in innovation.

Magenta has systems deployed across the world but we’re based in London, UK. Our dedicated team of over 100 individuals work tirelessly to ensure we are developing, implementing and supporting systems of the highest standards. We take our inspiration from outside of the transportation industry – employing technical experts from other disciplines – something which gives us a competitive edge.

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Why Magenta?

Expertise in scheduling and optimisation techniques

Full scale,
end-to-end solutions

EV-ready technology

Integration with major geo service providers<

Experience and skills in integration with 3rd party systems

Solutions support multiple languages, time zones, currencies

“Transitioning from one system to another has not been straight forward, which is no great surprise, but the Magenta team has been with us every step of the way. Their positive, can do attitude, and commitment to us as a customer is light years ahead of what we’ve experienced with other suppliers in the past. The future is definitely bright with Magenta, their core functionality is ground breaking and their future development plans will mean that Location Cars is well placed to tackle any future challenges that our business may face.”

Paul Barter | Director | Location Cars


Leaders in forward thinking transportation solutions, who want to utilise cutting edge technology to increase their position in the market.

”Magenta was selected after an 18-month evaluation of the various products available in the market. The key reason we selected Magenta, was its autonomous, penalty-based optimiser that allows us to shape the outcome of the scheduler, handle a large number of transactions at one time and allow the controllers to focus on problem solving and customer excellence, rather than manually scheduling every trip. The Magenta team took the time up front to understand our business, acted as true business partners and were instrumental in delivering a seamless go-live over the two phases..”

Charles Gardener | Transport Operations Manager | Emirates Airline


We have four core values that sit at the heart of everything we do. They are
what make us strong as a business, keep us committed as a team, and drive
our software forward in today’s challenging market.

Our commitment to you is that we’ll be your technology partner, not just a software provider.



Our development centre has extensive experience in creating bespoke scheduling for all manner of industries. Our forward thinking nature means that innovation sits at the heart of all that we do.



Business and industry needs are not all the same. We can deliver value, return on investment, significantly increased productivity alongside any environmental impact improvements that you may desire to achieve. Scaled growth without associated costs.



Our years of experience have meant that we are fully adept at integrating with other systems and companies, with full process management in place. In addition, our commitment to collaboration with our partners means that we will grow together.



We will support you when others don’t. Any operational change can be daunting but our experienced team are on hand to support you on every step of your journey.


The team at Magenta are experts in integrating with software partners and have created a number of them in conjunction with external teams. The software already has a list of integral interfaces with aggregators and booking platforms.


Whether it is our cutting edge technology, quick deployment, seamless integrations and first class service, Magenta guarantees satisfaction for you, your drivers and your passengers. If you want to understand more about how our unique scheduling engine and world beating, one of a kind features can help your business to scale rapidly, then get in touch.

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