Automatic Allocation Module

saves you money and enables more bookings

Over 10 years of experience in automating operations within navigation-based businesses has allowed us to create a ground-breaking Intelligent Auto Allocation module that provides our customers with a significant competitive advantage. It guarantees immediate, more accurate, job distribution without the human errors that can occur under building pressure.
Echo private hire dispatch software automatically dispatches up to 97% of jobs and enables the number of dispatchers on duty to be reduced by up to 40%. This allows your company to save driving time, optimise fuel savings and reduce staffing costs delivering bottom line results.
By choosing the fully automatic mode, based on the dynamic real-time scheduling and dispatch engine, the intelligent auto-allocation assigns with equal amounts of work to all drivers based on idle time and up-to-date earnings. Everyone has the same opportunity to earn – vital when it’s a struggle to retain your best drivers.

"We are now dispatching over 95% of work automatically, with an extremely accurate customer response time (on average we are 2 minutes early for each job) whilst significantly decreasing dead mileage. Quite simply, Echo has enabled us to save money and ultimately take more bookings."

— Longleys Director, David George

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White Labelled Mobile Apps

let you increase the number of bookings

Echo offers customisable branding on iPhone or Android mobile apps for passengers and drivers. We’ll do the branding, publishing, store search optimisation, support and maintenance, to provide you with a truly unique looking app. Echo’s easy-to-use apps will help you increase bookings and make your business more accessible. The user-friendly interface of both our mobile applications and web portal gives your corporate clients and regular passengers a new facility to book a car in just 3 taps. Inspire your Corporate clients and regular passengers to book by sending them push notifications and marketing messages. This can improve your retention rate by up to 25%. The user-friendly mobile app for drivers makes it possible to accept orders and find addresses on the map quickly, saving time for each job.

"We are experiencing an increase in bookings of more than 35% coming through our new web portal and smartphone apps for iPhone and Android. Thanks to the Echo platform, we are poised to scale our business volume up by 50 to 100%, which will deliver substantial bottom line results."

— Duncan Fendom, Global IT Director for greentomatocars

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Third Party Integration

gives you more bookings from partner networks

Echo can operate as a stand-alone platform or as a part of your existing setup due to the smooth and feature rich integration with 3rd party software and systems. The Echo taxi dispatch software already has a list of integral interfaces with aggregators and booking platforms, including OneTransport, Groundscope, Concierge, CityFleet, providing new opportunities to gain access to additional orders and delivering growth in the fast lane.

"The Magenta team completed the integration between Echo and One Transport in a professional manner and we have developed an excellent working relationship. Echo’s robust technology is now delivering thousands of cars to our clients every month."

— Andy Brown, One Transport’s Supply Chain Manager

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Aggressive Roadmap

drives your business forward

Today companies need to be flexible to survive in a rapidly changing market. We have a clear roadmap and a strong development team, created to respond to the needs of our customers. We aim to continuously deliver new features and provide regular, free system updates. Our expert technical support team is ready to help you by phone, email or via public forums.

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Corporate Accounts

gives rich functionality to increase bookings

Echo allows you to work with private and corporate clients, which can significantly increase the number of jobs your company handles each day. Control your corporate accounts via our flexible platform with settings adjustable both for managers and end-users. Corporate accounts are typically managed by the client account administrator, with flexible permissions available for internal corporate users of the web portal. Invoices are sent to сorporate accounts at regular intervals. All corporate accounts can be customised to meet the needs of your clients.

“Having already successfully worked with Magenta to implement the Shamrock booking solution, we were confident that the initial results from the new Magenta scheduler would be good. However, they are even better than we expected. Our existing car controllers, who have been scheduling mini cabs for over 20 years, are surprised and impressed with the scheduler’s performance, and this is proof in itself of a successful result.”

— Liam Griffin, Managing Director of Addison Lee

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Easy Migration

allowing you to make changes easily

We know how difficult it can be for companies to move from one system to another. It’s one of the reasons people muddle through with inadequate software for years. At Magenta, we understand that making the leap can be painful – that’s why we spend a lot of time with you discussing and anticipating the problems, the bottlenecks and the chaos that can follow if migration isn’t handled correctly.
The good news is we have exceptional experience in helping companies move to Echo. It’s all about meticulous planning and good communication. We scope projects in minute detail to ensure that the process is as smooth as it can possibly be.
Most of our customers had been using legacy systems such as Catalina, Cordic, Mercury, TaxiMate, LimoAnywhere, Aleph and Groundwidgets for 5+ years, and we have helped them to migrate to our solution without any significant issues or loss of trade.

"Compared to our previous system, communication traffic between our coordinators and drivers has reduced by 50-60% which has had a massive positive impact on our efficiency."

— Thomas Gilder, Managing Director at Trident Niven

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Our Partners & Customers

usually key players in the transition market who want to gain a competitive edge in their industries, who are willing to invest in technology to secure a successful future