Magenta Technology Makes Double Shortlist at National Technology Awards 2024

Magenta Technology is thrilled to announce its double shortlisting for the prestigious National Technology Awards 2024, where it has been recognised in not just one, but two categories. Our groundbreaking innovation in green transportation, featuring Shared Rides and Dynamic Scheduling, has earned us well-deserved recognition for our exceptional contributions to the industry.

Now in its eighth year, the National Technology Awards celebrates the trailblazers of technology and champions excellence across various categories, including Cloud Innovation of the Year, Transport Tech of the Year, Smart Tech Project of the Year, Artificial Intelligence Innovation of the Year, and Cybersecurity Solution of the Year. This esteemed awards program acknowledges the pivotal role of technology in shaping our daily lives and provides a platform to honour the perseverance and dedication of companies that have triumphed over challenges and achieved remarkable success.

With sustainability and cost reduction at the forefront of the categories Magenta has been shortlisted in, “Transport Tech of the Year” and “Logistic and Supply Chain Tech of the Year” the awards spotlight the transport and logistic industry’s pivotal shift toward embracing eco-friendly practices and digitalisation, including the increasing adoption of electric vehicles.

Magenta’s dual shortlisting underscores our unwavering commitment to driving innovation in transportation technology and our steadfast dedication to forging a greener, more efficient future for the industry.

Join us in anticipation as we await the announcement of the winners on 23rd May at the Awards Gala Dinner, set to take place at the prestigious London Marriott Hotel, Grosvenor Square.

About Magenta Technology:

Magenta Technology is an established provider of end-to-end dynamic real time scheduling and optimisation solutions for ground transportation industry, with 20+ years of experience through work with 350+ customers all over the world, including Emirates Airline, Addison Lee, Terravision, Transdev, AVIS, Carey International and other prominent players of the market.

Magenta’s unique innovative optimisation technology and true real-time, dynamic scheduling and dispatching solutions allow transportation suppliers to provide high quality services whilst maximising capacity and productivity, minimising operating costs and enhancing revenues. Combined ‘booked in advance’ and ‘on demand’ services are continuously optimised to automatically control operations with the minimum amount of human intervention:

  • based on operational priorities of the transportation network (customer service levels vs costs vs fleet configuration);
  • with passengers’ and drivers’ preferences and requirements in mind;
  • with ability to combine separately booked journeys into shared rides, where possible;
  • enabling end-to-end automation of booking management and dispatch processes.

You can find out more why their A.I. optimisation and scheduling platform has been awarded “Transport Technology of the Year 2024” at

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