Magenta to Showcase Echo Advanced Auto Allocation Module at PHTM 2016 (18th & 19th May 2016, Milton Keynes)

London, 11 May 2016: Visitors to this year’s Private Hire and Taxi Exhibition (organised by PHTM) will be able to get ‘hands on’ with the most advanced auto allocation solution on the market. Magenta Technology, with over fifteen years’ experience of automating operations within navigation based businesses, will be demonstrating the intelligent auto-allocation and scheduling capability of the Echo platform. Already in use within minicab and private hire operations across the country Echo is helping customers achieve a 97 percent automatic despatch rate – saving time and enabling more bookings. PHTM 2016 takes place on the 18th and 19th May in Milton Keynes and is free to attend.

“This will be the largest gathering of private hire and taxi fleet operators in the UK this year and gives us the perfect opportunity to show the market what makes the Echo platform stand out from the crowd,” comments Matthew Borland, Echo Sales Director at Magenta Technology. “Intelligent auto allocation provides users with a significant competitive advantage and customers of the Echo platform are reporting cost savings and an increase in bookings.”

The Echo platform delivers the most intelligent auto-allocation functionality on the market, enabling immediate and accurate job distribution. Users of Echo report a 97 per cent plus rate of automatic job allocation reducing the number of despatch staff required. The fully automated mode enables assigning equal amount of orders to all drivers. This is based on idle time and up-to-date earnings. Everyone has the same opportunity to earn, which is vital when it’s a struggle to retain your best drivers.

In addition to the auto allocation module Magenta will also be showcasing a range of Echo customer booking apps which allow passengers to book, track and pay for journey’s via a smartphone or other mobile device. Fully customisable Magenta offer an end to end app service including branding, publishing, store search optimisation, support and maintenance allowing operators to focus on delivering on their promise.

About PHTM: PHTM 2016 Expo is the Private Hire and Taxi Exhibition in the UK. Attracting an array of trade suppliers PHTM Expo takes place on the 18-19 May at the Milton Keynes Arena. The event will also feature packed seminar programme showcasing the latest technological solutions and legislative developments and is co-hosted with the National Taxi Association Annual Conference. For further information and online registration visit


Nadia Temple – Head of Product
Magenta Technology
Tel: +44 (0) 2038 806 174

Robert Peel – Editorial Contact
The Marketing Edge
Tel: +44 (0) 1666 823306


A cutting-edge private hire car and cab operational platform designed and delivered by Magenta Technology, the creators of Addison Lee’s Shamrock platform, Echo is second-to-none in delivering the highest on-demand customer service at the lowest cost.

With superior feature rich functionality and proprietary auto allocation technology, Echo provides full visibility of every vehicle in real time, ensuring drivers can be punctual, with less waiting time – thereby increasing customer satisfaction, driver earnings and their loyalty.

Echo is a division of Magenta Technology.

Magenta’s scheduling solutions manage over 10,000 fleet vehicles worldwide every day. Customers include Carrot Cars, Greentomatocars, eConnect Cars, Travelhire, Longleys, and Avis Car Rental.

Magenta Corporation Ltd
71-75 Shelton Street London Greater London WC2H 9JQ
+44 (0) 2038 806 174

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