Magenta Appoints Claire Morris as Key Account Manager for Private Hire Sector

London, 24th May 2016: Magenta Technology, the company behind the innovative Echo scheduling and dispatch solution for private hire and taxi operators, has appointed Claire Morris to the position of Key Account Manager. Claire, who has more than ten years’ experience in passenger transport and logistics, will be responsible for the retention and development of key clients within the private hire sector. She will also help expand the company’s existing client base, drive integrations with key partners and develop relationships with industry organisations.

“As our business grows and our client base becomes both operationally and geographically more diverse it is essential that we have in place the personnel to support our clients and ensure they grow with us,” comments Anton Dmitriev, CEO of Magenta Technology. “Claire brings with her a wealth of account management and business development expertise having held senior positions in opposite ends of the private hire and taxi sector working for solution providers and service operators. In addition, Claire has experience of the product development cycle which will help our teams translate customer requirements into clear actionable project plans that deliver results,” adds Dmitriev.

Claire joins Magenta Technology from Catalina Software, a provider of chauffeur, courier and logistics solutions, where she held the position of Business Development Manager. A member of the Senior Management team Claire was responsible for a significant increase in overall revenue and profitability during her time with the company. Claire has also held senior positions with Computer Cab, Radio Taxis and One Transport.

“I am delighted to join Magenta at such an exciting time,” adds Claire. “The Echo platform features some of the most advanced functionality on the market and I look forward to helping customers and partners achieve significant competitive advantage through its implementation and use.”


Nadia Temple – Head of Product
Magenta Technology
Tel: +44 (0) 2038 806 174

Robert Peel – Editorial Contact
The Marketing Edge
Tel: +44 (0) 1666 823306


A cutting-edge private hire car and cab operational platform designed and delivered by Magenta Technology, the creators of Addison Lee’s Shamrock platform, Echo is second-to-none in delivering the highest on-demand customer service at the lowest cost.

With superior feature rich functionality and proprietary auto allocation technology, Echo provides full visibility of every vehicle in real time, ensuring drivers can be punctual, with less waiting time – thereby increasing customer satisfaction, driver earnings and their loyalty.

Echo is a division of Magenta Technology.

Magenta’s scheduling solutions manage over 10,000 fleet vehicles worldwide every day. Customers include Carrot Cars, Greentomatocars, eConnect Cars, Travelhire, Longleys, and Avis Car Rental.

Magenta Corporation Ltd
71-75 Shelton Street London Greater London WC2H 9JQ
+44 (0) 2038 806 174

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