Jane Geary Joins Magenta Technology as Marketing Manager

London, 5th July 2016: Jane Geary has been appointed Marketing Manager by Magenta Technology; the company behind the dynamic route management software Maxoptra and the private hire dispatch solution Echo. Geary brings more than twelve years’ experience within the transport and logistics sector, gained as Marketing Manager at Paragon Software Systems, to Magenta. Geary will take responsibility for the planning, management and execution of both online and offline marketing strategies and campaigns, and will work closely with the company’s sales and development teams, external suppliers and expanding global client base.

“We have spent many years developing technologically advanced routing, scheduling and dispatch solutions and it is now time to accelerate how we promote them to the market place,” commented Anton Dmitriev, CEO of Magenta Technology. “Jane is a dynamic and dedicated marketing professional with a wealth of relevant industry experience. Here at Magenta, Jane’s role will be to promote our advanced routing, scheduling and dispatch planning solutions to the market place while working with the team to identify and maximise future business growth opportunities. I am confident Jane will quickly find her place as an integral member of the senior management team.”

Geary joins Magenta Technology from Medtronic, the world’s largest medical devices company and original inventor of the pacemaker, prior to which she held the position of Marketing Manager at Paragon Software Systems. During her time with Paragon, a pioneer of routing and scheduling planning software in the UK, Geary was responsible for implementing the marketing strategy for both Paragon’s UK and US businesses. She has also held positions with Firefly, a leading public relations agency, and the Lafferty Group, a provider of advanced knowledge services for the worldwide financial industry.

“This is an exciting time to be joining a vibrant company like Magenta,” added Jane. “I am looking forward to working with the excellent team already in place to deliver and promote our dynamic, cloud-based routing, scheduling and dispatch solutions to the field service, distribution and private hire sectors.”


Jane Geary – Marketing Manager
Magenta Technology
Tel: +44 (0) 7881 368452

Robert Peel – Editorial Contact
The Marketing Edge
Tel: +44 (0) 1666 823306


Easy to use, affordable and highly customisable, the Maxoptra routing and scheduling system helps companies to do more business with the same resources at a lower operational cost. Having an open API makes it an ideal complement to any telematics, WMS and CRM solution. As a subscription-based SaaS solution, Maxoptra is accessible 24/7 from any web browser worldwide; meaning every new release of functionality is immediately available to subscribers with no additional charge or upgrade cost.

A cutting-edge private hire car and cab operational platform designed and delivered by Magenta Technology, the creators of Addison Lee’s Shamrock platform, Echo is second-to-none in delivering the highest on-demand customer service at the lowest cost. With superior feature rich functionality and proprietary auto allocation technology, Echo provides full visibility of every vehicle in real time, ensuring drivers can be punctual, with less waiting time – thereby increasing customer satisfaction, driver earnings and their loyalty. Maxoptra and Echo are divisions of Magenta Technology.

Magenta’s scheduling solutions manage over 10,000 fleet vehicles worldwide every day. Customers include Gist, Avis Car Rental, Snap On, Serviceline, Walkers Transport, Champion Timber, Carrot Cars, Greentomatocars, eConnect Cars, Travelhire and Longleys.

Magenta Corporation Ltd
+44 (0) 2038 806 174

Would you like to find out more?