Magenta Bridges the Private Hire Booking Gap with Echo Integrations

London, 22 September 2016: Magenta Technology is helping private hire and taxi companies respond to the challenge of controversial ride hailing services, such as Uber, by integrating their cloud based dispatch software with leading aggregators and booking platforms. The integration of Echo with corporate service solutions, including One Transport, Groundscope, Concierge and CityFleet, allows operators to gain access to premium corporate accounts and deliver the very best possible passenger experience. The integration of Echo with consumer apps, including Karhoo – the global cab comparison app, enables operators to compete in an increasingly cut-throat market.

Featuring the most advanced auto allocation functionality on the market, the Echo private hire and taxi dispatch platform offers truly dynamic real-time scheduling, dispatch and updates, saving operators money, increasing book potential and improving customer service.

Torsten Brose, Echo Business Development Director at Magenta Technology, commented, “The integration of Echo with a range of corporate booking platforms and consumer apps increases the market potential for our users. Through the joined up use of Echo, operators can access previously difficult to crack blue-chip clients and prestigious corporate accounts, yet still service the rapidly expanding consumer market.”

“Echo’s robust technology is already delivering thousands of cars to our clients every month,” added Andy Brown, One Transport’s Supply Chain Manager. “What’s more, the Magenta Team completed the Echo integration in a timely and efficient manner, and we have since gone on to develop an excellent working relationship with them.”

Paul Grant, Head of Commercial Development at Karhoo, added, “Integrations with advanced dispatch solutions like Echo make it easier for fleet operators to join the Karhoo success story and respond in a positive, professional and safe way to global disruptors such as Uber.”

The Echo cloud based private hire and taxi dispatch platform’s advanced auto allocation functionality guarantees immediate, more accurate job distribution. Users of Echo report an automatic job allocation rate of more than 97 percent, which has a huge impact on streamlining job distribution, reducing wasted mileage and improving the customer experience. Echo also includes a range of customer booking apps which allow passengers to book, track and pay for journeys via a smartphone or other mobile device.


Nadia Temple – Head of Product
Magenta Technology
Tel: +44 (0) 2038 806 174

Robert Peel – Editorial Contact
The Marketing Edge
Tel: +44 (0) 1666 823306

A cutting-edge private hire car and cab operational platform designed and delivered by Magenta Technology, the creators of Addison Lee’s Shamrock platform, Echo is second-to-none in delivering the highest on-demand customer service at the lowest cost.

With superior feature rich functionality and proprietary auto allocation technology, Echo provides full visibility of every vehicle in real time, ensuring drivers can be punctual, with less waiting time – thereby increasing customer satisfaction, driver earnings and their loyalty.

Echo is a division of Magenta Technology.

Magenta’s scheduling solutions manage over 10,000 fleet vehicles worldwide every day. Customers include Carrot Cars, Greentomatocars, Blackberry Cars, eConnect Cars, Longleys, and Avis Car Rental.

Magenta Corporation Ltd
71-75 Shelton Street London Greater London WC2H 9JQ

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