Magenta Technology Mobile Workforce Management Solution Optimises AVIS UK Fleet on Delivery and Collection Assignments

London, 5 April 2012

UK car rental company Avis UK (, a long-term partner of Magenta Technology (, has rolled out Magenta’s Wizmap Dispatch and Tracking System across their 100+ UK stations to enable optimisation of the rental fleet cars and drivers on delivery and collection assignments. Wizmap has considerably improved Avis’ delivery and collection operations efficiency, reduced rental car idle time and empty miles. It has also enabled Avis to optimise deliveries and collections nationally based on the real-time dynamics of demand.

The Wizmap solution delivered to Avis UK by Magenta is a highly customised version of Magenta’s Mobile Workforce Management Solution that comprisesallocation of jobs to business resources, PDA based job dispatch and track & trace applications. While its allocation and PDA-based dispatch modules solve the complex task of everyday delivery and collection planning at the level of individual drivers and cars across stations, the track & trace application is highly adapted for Avis’s operational requirements and provides information on where Avis’s drivers are now, where they were at a certain point in time or which routes they take – enabling more informed operational decisions, better controlled rental and secondary car fleet, and ultimately better customer service levels.

Magenta’s PDA application is an essential part of the Wizmap Dispatch and Tracking solution. The tracking data is sent to the system directly from the driver’s mobile devices, making it an ideal solution for Avis’ rental cars. In addition to communication of driver positioning, assigned jobs details, their statuses, and vehicle check-up details like mileage and fuel readings, the application also features integration with Avis’s preferred satnav solution. Over-the-air updates also make it easy to support the solution and provide enhancements with minimal disruption to field based staff.

The solution features a text messaging service to inform the customers on vehicle delivery or collection for their convenience. Avis staff are now also using Magenta’s system for quick and easy calculation of delivery and collection charges, including fuel costs. The fleet management services support functionality – from service mileage tracking to support of vehicle turnback process – allows the Avis team to build more efficient business processes and ensure a better control of their Delivery and Collection fleet.

Hans Mueller, Commercial Manager for AVIS Rent a Car UK, commented, “We strongly believe that success comes to those who get the basics right. Managing Avis’ resources better to deliver a better customer service is a part of this simple strategy, and Magenta’s Wizmap is a great contribution to it and an essential tool which allows us to compete to win over competitors.”

About Magenta

Magenta Technology is a UK based technology company specialising in optimisation and scheduling software for ground transportation. To find out more about Echo and the other solutions available from Magenta Technology, visit, call +44 (0) 203 880 6174 or email

About Avis UK
In 1946 Warren Avis opened the world’s first airport car rental location at Willow Run Airport, Detroit, with a grand total of three cars. Today, Avis worldwide operates in over 4,000 locations in 114 countries. Energy, enthusiasm, innovative industry leadership and an ethos of continuous improvement have characterised the company for many years.

From green cars to prestige cars Avis offers a wide range of choice which makes Avis car rental not just any old car rental. People don’t just get a car rental from a particular car rental supplier just because the price is right. With Avis car rental, you are getting more than just a name.

People who rent cars from Avis are getting so much more from their car rental experience, Avis car rental customer service for starters. Should your car rental plans change along the way, Avis car rental is there to make sure that your car rental plans can be changed without hassle.

People choose car rental from Avis for the great benefits that come from loyalty. Avis car rental not only rewards its car rental customers with frequent flyer miles from the major airlines, but also gives car rental special deals and coupons to its loyal Avis car rental customers.

Finally, with Avis, you know that your Avis car rental has been thoroughly serviced and checked out before you pick up your car rental. This should give you extra piece of mind wherever you need to go on your car rental journey.

To rent a car or for more information about Avis Car Hire UK please go to

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