Location Cars Take the Right Route with Magenta Technology

London, 20 July 2016: Location Cars, London’s longest standing private hire company, has chosen a real-time scheduling and dispatch solution from Magenta Technology. Location Cars selected the cloud-based Magenta platform as it offered them advanced auto allocation which allows them to manage their fleet as an integrated resource rather than the traditional approach of driver zones and job queues. This intelligence based approach to dispatch and scheduling will realize significant improvements in operational efficiency for the central London operator and help them maintain competitive advantage.

During fifty years of business we have always been an early adopter of new technology recognising its ability to improve operational efficiency, boost customer service and support our green ethic,” commented Terry Moreau, Operations Director at Location Cars. “This is one of the reasons we chose the Magenta real time scheduling and dispatch solution. Magenta’s auto allocation is a game changer; enabling us to allocate jobs more effectively, move between jobs more efficiently and be more responsive to customer requests.

Locations Cars operate a mixed fleet of more than 80 vehicles which service a mainly corporate client base from their central London headquarters. Prior to the selection of Magenta, Location Cars relied on a more traditional software which divided their operating area into defined zones to which drivers, based purely on their location, were allocated. Magenta’s intelligent auto allocation allows operators, like Location Cars, to manage their fleet as a single resource without arbitrary boundaries, guaranteeing immediate, more accurate job distribution, with less risk of human error.

Magenta’s advanced auto allocation delivers tangible and proven results over and above competitive solutions in terms of reduction in driving time, optimised fuel savings and improved resource, both driver and dispatcher, usage. Users of Magenta report automatic job allocations of up to 97 per cent, improved parity of job allocation between drivers and a reduced dispatcher resource requirement of up to 40 per cent at peak times.

As one of London’s longest standing private hire operator Locations Cars has an outstanding pedigree and is a high-profile addition to the rapidly expanding Echo user community,” added Torsten Brose, Business Development Director at Magenta Technology. “We are excited to work with the team at Location Cars to ensure they gain maximum benefit from our considerable experience of automating operations within the private hire and taxi sector.


Nadia Temple – Head of Product
Magenta Technology
Tel: +44 (0) 2038 806 174

Robert Peel – Editorial Contact
The Marketing Edge
Tel: +44 (0) 1666 823306


A cutting-edge private hire car and cab operational platform designed and delivered by Magenta Technology, the creators of Addison Lee’s Shamrock platform, Echo is second-to-none in delivering the highest on-demand customer service at the lowest cost.

With superior feature rich functionality and proprietary auto allocation technology, Echo provides full visibility of every vehicle in real time, ensuring drivers can be punctual, with less waiting time – thereby increasing customer satisfaction, driver earnings and their loyalty.

Echo is a division of Magenta Technology.

Magenta Technology is a UK based technology company specialising in optimisation and scheduling software for ground transportation. To find out more about Echo and the other solutions available from Magenta Technology, visit www.magenta-technology.com, call +44 (0) 203 880 6174 or email nadia.temple@magenta-technology.com.

Magenta Corporation Ltd
71-75 Shelton Street London Greater London WC2H 9JQ

ABOUT LOCATION CARS Celebrating fifty years of business this year Location Cars is based in central London and offers a complete range of service beyond the traditional minicab service. With a fleet of more than 80 licensed, trained and fully checked drivers, Location Cars can provide executive hire, minibus and airport transfer services as well as same day parcel deliveries and tailored services for incoming tour operators.

The company’s fleet is fully licensed and insured, equipped with the latest GPS / GPRS technology and live tracking and includes saloons, executive cars, people carriers and minibuses as well as newly introduced eco-friendly electric cars. www.locationcars.co.uk

Would you like to find out more?