Lewis Day Goes Live with Magenta Technology’s Tracking Solution

London, 19 July 2011 – Lewis Day (www.lewisday.co.uk), the UKs fastest growing passenger car and courier company, has selected Magenta Technology’s live vehicle tracking solution to monitor its growing fleet of cars, vans and bikes. Magenta’s Echo Tracking, which is highly tuned to Lewis Day’s operational needs, went live in June 2011 as a part of Lewis Day’s move to boost the business performance while becoming more cost efficient. The new tracking solution will enable Lewis Day to meet the growing demands of the market – by enabling more efficient and informed fleet operations and a better controlled fleet.

The Echo fleet tracking solution provides an accurate record and display of the current and historical positioning and status of Lewis Day’s vehicles – enabling customer service staff to monitor multiple or individual vehicles and update customers accordingly. A selection of easily accessible reports, including reports on working hours, mileage, events and exceptions, provides all the essential operational and management data to hand, giving a multi-dimensional insight into the fleet’s and individuals’ operations and performance – ultimately giving Lewis Day essential knowledge to provide the best customer service.

Magenta’s solution features an open architecture which will allow Lewis Day to enhance the system when needed and seamlessly integrate with existing and future software.

Duncan Fendom, IT Director for Lewis Day, commented, “We are confident that Magenta’s sophisticated but easy to use advanced tracking system will help us meet and exceed the needs of our customers in the ever evolving taxi and courier market.”

About Magenta
Founded in 1999, Magenta Technology is a leading provider of real-time dynamic software scheduling solutions for flagship players of the transportation industry. Magenta enables them to do more business with the same resources at a lower operational cost. The company provides its customers with competitive advantage and higher margins while enabling them to manage the complexities of an increasingly unpredictable world.

Magenta delivers a combination of complex highly customised real-time dynamic scheduling solutions built to specific business requirements of our customers, and easily implemented off-the-shelf products for 3PL and 4PL providers offered on the Software as a Service model.

Magenta is a UK-based, privately-held company, which is exclusively focused on the creation of efficient dynamic scheduling solutions. With 70 staff based in the UK and Russia, hundreds man-years of development have been spent on establishing world leadership in this sector. Magenta forms part of the Eurovestech (EVT) portfolio of companies.

For more information about Magenta Technology please go to www.magenta-technology.com.

About Lewis Day
Lewis Day is the UKs fastest growing passenger car and courier company. Lewis Day operates more than 1,300 vehicles and 15 offices nationwide, providing a wide range of transport services from dispatch bikes and parcel vans to chauffeur driven cars and HGVs.

For more information about Lewis Day please go to www.lewisday.co.uk.

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