Trident Niven improves efficiency and reduces communication traffic by 60% with Magenta’s taxi dispatch and private hire software

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London, September 2014 – Trident Niven has moved its end-to-end operations to Echo, Magenta Technology’s private hire business management solution.

Migration to the new system immediately resulted in operational benefits from Echo’s state-of-the art automatic allocation, real-time vehicle tracking features and seamless communication with customers and drivers. Customer experience further improved as corporate accounts were enabled to use Echo’s web booking portal and mobile application.

In 2012, Trident Niven joined Transdev’s portfolio of businesses and became a sister company to greentomatocars who made the switch to Echo in April 2013 and have gained significant operational benefits from doing so.

Trident Niven recognised the benefits and efficiencies of running the business off a single system while simultaneously maintaining corporate identity and financial independence, and migrated from its earlier solution of largely fragmented cross-integrated systems to Echo.

Thomas Gilder, Managing Director at Trident Niven, speaking on the move to the new platform, said “Magenta’s support and input made the transition from our previous solution a remarkably smooth and straightforward experience. Echo’s flexibility and ease of implementation became even more evident when we added our new Black Car Service business to it in May 2014. Thanks to the taxi management solution that currently drives the fleets of Transdev’s London trio of companies, both Trident Niven and Black Car Service can offer quicker response times coupled with a personal, customer-focused approach.”

Under their previous system, Trident Niven found that nearly 13% of business was fielded off to other service providers which, more often than not, resulted in negligible margins or loss. Today, Trident Niven is experiencing the benefit of being able to re-direct spill over business and keep it within the Transdev group resulting in a tangible net gain. Significant business has also been generated from Transdev customers who now enjoy the choice of different service types, including the premium Black Car Service.

“Compared to our previous system, communication traffic between our coordinators and drivers has reduced by 60% which has had a massive positive impact on our efficiency. The booking web portal and mobile apps have helped attract new customers from the marketplace. Highly configurable notifications and alerts helped us create and apply rules to match specific corporate account requirements. This customisation has set us apart from our competitors and is helping us increase corporate customer trust in our brand and service. On the operations side, the availability of detailed audit logs and vehicle tracking reports has made the business more transparent to us. This is important to Trident Niven as every edge we gain from past information helps us gain ground in an extremely competitive market.”

Thomas Glider, Trident Niven “Echo enables us to deliver a better level of service to corporate customers who have higher service expectations. Punctuality in service is the most critical factor in transportation-on-demand and having a system that does a lot of our “legwork” enables us to deliver an on-time service and focus on the delivery of a quality service,” added Thomas.

Matthew Borland, Sales Director at Magenta, said, “Magenta’s Echo platform enables companies to offer a customised service to the lucrative corporate market that meets the levels of service expectations. Echo’s driver-centric features are designed to attract drivers for its transparency in real-time business and earnings information. Echo is perfectly positioned to help customers replace older systems with our intelligent automatic allocation, real-time tracking and cross platform mobile technologies to better manage operations and business goals.”

Trident Niven is a London-based private hire company with a fleet of 100 unbranded executive vehicles for corporate customers.

About Echo
A cutting-edge private hire car and cab operational platform designed and delivered by Magenta Technology, the creators of Addison Lee’s Shamrock platform, Echo is second-to-none in delivering the highest on-demand customer service at the lowest cost. With superior feature rich functionality and our proprietary auto allocation technology, Echo provides full visibility of every vehicle in real time, ensuring drivers can be punctual, with less waiting time – thereby increasing customer satisfaction, driver earnings and their loyalty. Echo – innovating private car hire operations.

Echo is a division of Magenta Technology

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