Serviceline choose Maxoptra to turn up the heat on field service efficiency

Commercial Equipment Maintenance

Service line Strap linesServiceline has chosen Magenta Technology to implement its Maxoptra for Field Service solution, thereby enabling them to streamline their field service operations by providing better visibility of their resources and availability of service engineer’s time. Serviceline is expected to generate efficiencies and make significant productivity gains through the Maxoptra implementation.

To realise their ambitious growth plans and significantly improve customer satisfaction, Serviceline felt the need to replace their existing planning tools, enabling their job managers to obtain enhanced visibility into travel times, journey durations and proximity of other work without having to change over to a resource consuming new infrastructure. They found a winning solution with Maxoptra as it could cope with the complexity of their operations with minimal changes to their existing infrastructure due to the cloud based nature of the Maxoptra solution.

Magenta Technology‘s Maxoptra for field service solution is a fully integrated with the existing TomTom WEBFLEET platform. Maxoptra provides job managers with a map based real time display of vehicle location, job status, work schedule and also highlights variances from plan. Serviceline will now be able to have optimised schedules from the Maxoptra Service web-based dynamic planning solution sent directly to the TomTom device allowing the field technicians to navigate to their jobs and report their progress in real time.

Once fully implemented the solution will generate operational improvements such as reduced travel times and mileages, increased productivity, reduced operating costs, realistic work plans with greater employee and customer satisfaction.

“Over the last few years we have successfully used TomTom to ensure fleet efficiency. Indeed it was through an analysis of the TomTom tracking data that we realised that to get to the next level of productivity; we needed to provide our dispatch managers with the software tools to produce optimised work plans. Essentially we were efficiently carrying out inefficient plans. We had investigated a number of legacy solutions when we were introduced to Magenta by Independent Tracking. We have been working with Magenta for many months, defining and developing a solution for the service industry. We are very happy with Magenta’s proactive and customer focussed approach and believe we are now very close to providing our dispatch managers with the tools they need.”

Kevin Sheehan – IT and Communications Development Manager, Service-Line

Maxoptra is a SaaS based affordable solution with intuitive features designed to efficiently plan the balance of routine and breakdown calls to prevent greater than necessary fuel expenditure and meet customer demand for narrow time windows and accurate arrival times.

“For a Field service organisation like Serviceline, Maxoptra will help them differentiate themselves in the market. Besides providing an end-to-end customer experience, the solution will plug the gaps and help improve productivity, improve customer service, reduce operating costs and meet Health and Safety compliance standards.”

Stuart Brunger, Head of Business Development for Magenta Technology.

About Magenta

Magenta Technology is a UK based technology company specialising in optimisation and scheduling software for ground transportation. To find out more about Echo and the other solutions available from Magenta Technology, visit, call +44 (0) 203 880 6174 or email

About Serviceline
Serviceline specialises in repairing and maintenance of commercial catering and refrigeration equipment. The company look after equipment of all kinds: preparation, cooking, refrigerated storage, servery counters, dishwash systems and so on. The team consists of around 120 fully trained engineers located around the country to facilitate the offering of national UK support. The regional based engineers are controlled from the office in Stevenage which houses spare parts and logistics team, contact centre and other office functions.

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