Magenta hosted two tables at the black-tie event, which has become firmly established as the number one industry awards event for private hire and taxi operators.  “The QSi awards continue to be ‘the’ event on the private hire and taxi operator calendar, and this year didn’t disappoint,” added Matthew Borland, Magenta’s Sales Director.

“To see delighted customers networking with enthusiastic prospects is a huge testament to the hard work that we, as a team, have put into developing our product and supporting our clients. That hard work has definitely paid off, and we look forward to what the future has in store for Magenta Technology and our revolutionary ‘autonomics’ software,” he added.


Jane Geary – Marketing Manager
Magenta Technology
Tel: +44 (0) 7881 368452

Robert Peel – Editorial Contact
The Marketing Edge
Tel: +44 (0) 1666 823306


Magenta’s highly advanced taxi dispatch and private hire software platform is designed and delivered by the creators of Addison Lee’s Shamrock platform. This pedigree, together with more than 15 years’ experience in a highly competitive and dynamic market, ensures that Magenta remains second-to-none in delivering the highest on-demand customer service at the lowest cost.

With superior feature rich functionality and proprietary auto allocation technology, Magenta provides full visibility of every vehicle in real time, ensuring drivers can be punctual, with less waiting time – thereby increasing customer satisfaction and loyalty, driver earnings and their retention.

Magenta’s scheduling solutions manage over 10,000 fleet vehicles worldwide every day. Customers include Carrot Cars, Greentomatocars, Blackberry Cars, eConnect Cars, Longleys, and Avis Car Rental.

Magenta Corporation Ltd
17 Curzon Street, London W1J 7TL