• Pioneers of real-time scheduling since 1999

    Our dispatch and scheduling software manages thousands of fleet vehicles in the taxi & private hire, distribution, and medical industries. CONTACT US
  • greentomatocars,

    the UK's first 'hybrid cars only' minicab service, ACHIEVED 40% GROWTH using our Echo taxi and private hire solution with it's unique auto allocation functionality ABOUT ECHO
Learn why our solutions matter

Greentomatocars, the UK’s first ‘hybrid cars only’ minicab service and London’s second largest minicab company, has switched to Magenta Technology’s Echo software — helping it achieve year-on-year growth of more than 40 per cent.

Having successfully worked with Magenta to implement the Shamrock booking solution we were confident that the initial results from the new Magenta scheduler would be good. However they are even better than we expected.

The Echo tracking solution provides an accurate record and display of the current and historical positioning and status of Lewis Day's vehicles — enabling customer service staff to monitor vehicles and update customers.

After 6 months of using Echo , we are now dispatching over 95% of work automatically, which significantly decreases dead mileage. Quite simply, Echo has enabled us to save money and ultimately take more bookings.

Hamish Phillipps, Marketing Maestro of greentomatocars

What’s new from Magenta

  • Improve efficiency
  • Reduce your operating costs
  • Do 20% more with existing resources
  • Keep your controllers & drivers happy…
  • …and your customers happier!

What’s new from Magenta

From Russia with love

As Business Development Director for an innovative technology company, I recently found myself in Samara – the sixth largest city in Russia and the development base for Magenta’s Echo software.