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World pioneers in transportation & logistics software

Magenta Technology solve complex scheduling problems in real-time. Companies use our software to gain greater operational efficiencies, save money, meet targets faster and deliver a superior service that builds lasting customer loyalty.

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  • Dynamic scheduling and dispatch engine
  • Real-time auto-allocation technology
  • Grow your business, not your operation team
  • Drivers spend less time earning more
  • Exceed customer expectation
  • Leave your competition for dust
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  • Dynamic scheduling, real-time tracking
  • Increase orders with every driver
  • Ultra-easy to use
  • Smooth Tom-Tom integration
  • Seamless mobile app communication
  • SaaS model – no upfront costs
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  • Serving NHS & private health care
  • Automatic real-time vehicle scheduling
  • Reduce waiting times & empty mileage
  • Smooth patient admission & discharge
  • Significantly improve patient experience
  • Eliminate bad communication
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Why choose Magenta?

You’re in control

Software that simplifies the complex in a demanding world

It’s your business, so Magenta Technology always put you at the heart of the process. Intuitive interfaces, driver-centric solutions and software that grows as you grow. Magenta products let you take control in an increasingly unpredictable world – and help you turn it to your competitive advantage. Drive your business forward…

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Rapid return on investment

Grow faster & reduce costs with the same resources

You’ve probably heard this mantra before: buying software that improves your bottom line is an investment, not a cost. The difference with Magenta is how quickly you see the return. Take a look at our case studies and testimonials. Savings of 20-30% soon after implementation are not uncommon. See how transportation companies are reaping the benefits…

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Expert advice

Constant guidance from the industry’s pioneers

Since 1999, we’ve developed a team of over 100 software engineers and analysts who understand the problems taxi drivers, field service specialists, and all logistics-driven companies face every day. It’s our business to make your life easier. We use technology only as a tool – to increase driver satisfaction, improve customer services and reduce costs.  Discover the technology behind it…

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We can help you…

  • Improve efficiency by at least 20%
  • Reduce your operating costs
  • Do more with existing resources
  • Keep your controllers & drivers happy…
  • …and your customers happier!
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Grow your business

Our experts will show you how to achieve 40% growth by modernising your fleet systems

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What our customers say…

Champion Timber

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  • Our legacy system provided a schedule every day for 9.00am. By 9.30am it was meaningless. We'd spend the rest of the day flying by the seat of our pants. Magenta was the only company we found in the market place that could solve the unsolvable. Their solutions give us a clear competitive advantage.

    Mike Flynn, Business Services Director, Gist
  • Communication traffic between our coordinators and drivers has reduced by 60% which has had a massive positive impact on our efficiency.

    Thomas Glider, MD, Trident Niven
  • Our current system produces a schedule every day for 9:00am. By 9:30am it’s meaningless. We spend the rest of the day flying by the seat of our pants.

  • We all love Echo here at Longleys :-D Auto allocation is brilliant! Screens are set up how we need. You listen to everything we say! So refreshing :-)

    Manager, Longleys
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