Magenta Technology – Our Mission

Founded in 1999, Magenta Technology’s mission is a simple one – to help private hire and taxi operators to provide first class customer service by optimising vehicles and drivers using our forward-thinking technology. It’s not simply about automation, it’s about innovation.

Magenta has systems deployed across the world but we’re based in London, UK. Our dedicated team of over 100 individuals work tirelessly to ensure we are developing, implementing and supporting systems of the highest standards. We take our inspiration from outside of the transportation industry – employing technical experts from other disciplines – something which, we feel, gives us a competitive edge.

Why Magenta?

“Transitioning from one system to another has not been straight forward, which is no great surprise, but the Magenta team has been with us every step of the way. Their positive, can do attitude, and commitment to us as a customer is light years ahead of what we’ve experienced with other suppliers in the past. The future is definitely bright with Magenta, their core functionality is ground breaking and their future development plans will mean that Location Cars is well placed to tackle any future challenges that our business may face.”
Paul Barter | Director | Location Cars

Our company values make us strong


Our commitment to innovation goes beyond churning out leading edge dispatch automation technology. Our 100+ strong development team look beyond this industry to the wider IT landscape, reviewing what we can learn from other industry leaders in terms of optimisation, value and results. Our pattern related and recognition algorithms are just one example of how we’ve taken solutions from other markets and made them work for Magenta customers. Our forward-thinking nature means innovation sits at the heart of all that we do.


If you think that all operational systems are the same, then think again! Let Magenta Technology show you how we’re different; how we can deliver high value return on investment, significantly increase productivity, improve driver retention and help you and your teams improve knowledge about customer booking behaviour and use it intelligently to develop and retain customers.


Collaboration is one of the elements to any successful implementation and our detailed plan is designed to work with you to smooth any worries during changeover. A dispatch planning engine on its own is limited without seamless integration of phone systems, flight bookers, apps and aggregator platforms. Our advanced technology delivers easy integration with other systems and companies, giving you peace of mind and great results. In addition, our commitment to collaboration between our customers and our team stands head and shoulders above that offered by our competitors.


We will support you where others don’t. Any operational change can be daunting but our experienced team are on hand to support you at every step of your journey. Clear processes, detailed procedures and strong account management skills are what will help make the experience as pain free as possible. Support doesn’t just stop at go live. Magenta’s customer support is second to none.

Meet the Team

Anton Dmitriev

Anton Dmitriev


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Sanjay Gandhi


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Nadia Temple

Head of Product

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Adam Wiltsher

Head of Customer Success

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Contact us today….!

Whether it is our cutting edge technology, quick deployment, seamless integrations and first class service, Magenta guarantees satisfaction for you, your operators, your drivers and your customers. We are the number one dispatch solution on the market today, that’s a fact. So, contact us today to find out how we could be helping you.