Magenta Technology offer clients one of the world’s most impressive teams of software developers and business analysts in the field of logistics and real-time scheduling.

If our current product offerings don’t quite meet what you need, we can apply our extensive knowledge to develop a bespoke solution. Our products are designed to meet a broad range of business needs, from rapidly growing enterprises to international operations and so have a very open architecture, making it easy to also integrate with multiple systems at the same time.

Our clients value our ability to listen and understand their objectives and project plan any customisation to agreed timescales and minimise disruption as much as possible.


We have a reliable track record of developing bespoke solutions for global names in many industries, including the likes of Addison Lee and Avis. We’re proud that our technical resource is all available in-house – that way we can ensure superb communication and absolute quality control.

Need a bespoke development? Contact us in the first instance


Addison Lee logo


Though Addison Lee already had a well-developed hardware and software infrastructure, it was having trouble coping with growing volumes and advanced operational strategies needed to take the business forward. In 2006, they took the significant decision to move from their existing operational platform and commissioned Magenta to develop ‘Shamrock’, an innovative end-to-end operational and automatic scheduling platform capable of supporting Addison Lee’s ambitious growth plans. The decision was transformational and has helped the company meet its strategic target of growing sales by 30% per year over 3 years. Some key stats:

  • Dead mileage reduced by 17.4% (saving 3 million miles fuel consumption)
  • 2 extra jobs per driver per week, resulting in 10% increase in driver earnings.
  • Booking time reduced 40%, customer response time cut by 7 minutes
Avis logo


Avis UK is the UK’s leading car rental company and a long-term partner of Magenta. Avis UK uses Magenta’s Wizmap Dispatch and Tracking System across their 100+ UK stations to optimise their rental fleet cars and the drivers assigned to collect and deliver them. Wizmap is based on Magenta’s Mobile Workforce Management Solution that comprises real-time dynamic scheduling, PDA-based job dispatch and track & trace applications. Avis has seen:

  • Big increases in collection and delivery efficiency,
  • Reduced idle time and empty miles
  • Strong improvement in optimise deliveries and collections nationally, in response to real-time demand
Gist logo


Gist is one of the UK’s largest supply chain logistics specialists. It uses Magenta Technology’s Primary Distribution Network Scheduling and Optimisation Solution to optimise its primary network operation and allocate orders to their distribution routes. Since the introduction of the new system:

  • 80+% of all orders within Gist’s 350 large store operations are scheduled automatically
  • Fleet utilisation and customer service levels have improved
  • Operations planning team workload has decreased
Tankers international logo


Tankers International (TI) is one of the world’s largest operators of modern double hull VLCCs (Very Large Crude Carriers). It used Magenta’s multi-agent scheduling software to help identify and plan the most profitable combination of cargoes for its fleet of 44 VLCCs. The market in which TI operates is extremely volatile with demand and transportation costs fluctuating on a daily basis. Magenta worked closely with TI’s London-based agency to develop and deliver a sophisticated, real-time, ocean logistics tool that:

  • Generated and ranked all possible shipping options for all vessels in seconds
  • Calculated detailed activity based costs, key performance indicators and financial results based on the scheduling decisions
  • Provided a web-based application for smooth and intuitive global team working.