Magenta Technology Appoints New CFO to Capitalise on Market Growth

Magenta Technology has appointed Darran Cox to the position of Chief Finance Officer.

Magenta Software Helps Go Green Taxis Reduce Costs and Boost Performance

Go Green Taxis implemnented Magenta’s Private hire and taxi dispatch software.

Magenta Celebrates Continued Growth and International Expansion in 2017

Private hire and taxi dispatch software specialist Magenta Technology is celebrating the start of 2018 following a year of significant growth. In 2017 Magenta welcomed many new customers both in the UK and internationally. Users of Magenta’s ‘autonomics’…

Magenta Users Scoop Awards at Professional Driver QSI Awards

Carrot Cars, Locations Cars, and Greentomatocars, users of Magenta’s private hire and taxi dispatch software, are celebrating having scooped some of the top accolades in the private hire and taxi industry. Presented at the Professional Driver QSI…

What does TFL revoking Uber’s Licence mean for the Capitals Private Hire Industry (and what is actually going on?)

The biggest news to come out of TFL this year was the announcement that Uber, that’s right Uber, would be having their licence revoked on the 30th of September, although they are still permitted to operate during the appeal process that is currently…

A storm in an Uber cup

I’ve been watching with amusement the fallout from the Uber licence suspension debacle, so let’s start with some simple facts: Firstly, Uber’s licence has been pulled for blatant disregard of the rules around reporting sexual complaints by…

We need to talk about Uber…

Like Facebook, Amazon and so many other companies before it, when Uber was founded in March 2009, it set about to become a revolutionary and disruptive force within its own industry. It was founded on the simplest idea, borne out of a genuine need, and…

It’s about innovation, not simply automation.

Having worked in various SaaS industries over the last few years, I’m familiar with the notion of customer demand shaping the development of a business’s product. Automation, ladies and gentlemen, is the name of the game here – taking…

Magenta’s New Autonomics Software Engine Set to Revolutionise Private Hire Dispatch

Visitors to the forthcoming Private Hire and Taxi Expo will be the first to experience the next generation of dispatch software. Featuring a revolutionary ‘autonomic engine’ and state of the art Business Intelligence Dashboards, Magenta’s…

Why sporks don’t work

The problem with a ‘spork’ is that it’s trying to be too many things for too many people, and fails at being useful to anyone.

Why software is a lot like pasta

If you’ve had the fortune, like many, to have experienced pasta made in a quaint restaurant off the beaten track in the Italian countryside, you’ll appreciate that sometimes the best things in life are often the simplest.

…com BOOM !!

Those of us who suffer from insomnia consider it a vile and frustrating ailment causing us to be simultaneously utterly fatigued and almost manic in our inability to shut off our brains.

Technology development vs operational need

I’ve been lucky enough to be able to spend time working as both gamekeeper and poacher in the fields of logistic operations and technology, specifically the taxi and courier industry.

Social Media – embrace it or ignore it? You decide!

Let me start by explaining that not everyone who works in IT is a nerd or a techie. Some couldn’t care less about bits and bytes and code syntax or even playing GTA V on the latest and greatest games console.

Over 100% capacity…The morality of the surge charge

I have had a couple of spats lately with my esteemed colleagues in the private hire industry who seem incensed about Uber surge changing on the inevitable train strike days that are currently plaguing London.

The payment prognosis

If you live in the city and use taxis regularly, it’s pretty likely that you haven’t called a company recently to order a cab or even spoken to anyone about cabs.

Meet the new girl Jinny

So we have new girl called Jinny, who joined us recently and helps book and manage the requests we get for taxis. She’s very efficient, never gets it wrong and is even great at chatting with people while taking the bookings.

Magenta Technology Prepares for 2017 Success

Following a successful 2016, Magenta Technology, the company behind the market’s most innovative private hire and taxi dispatch platform, is preparing for a period of substantial expansion in 2017.

Whose data is it anyway?

Ever had difficulty getting hold of your own data, building reports that you need to run your business or finding a way to test pricing models before you take the plunge? If you have, you make up the vast majority of private hire companies in the industry.


Magenta Celebrates Echo Environmental Awards Success

Magenta Technology, the company behind the Echo cloud-based private hire and taxi dispatch platform, is celebrating a double award success.

Uber and the self-employment dilemma: who really wins in this?

One of the long term fears for all private hire companies is HMRC turning its attention to the industry in the way it did to the building trade a number of years ago.

From Russia with love

As Business Development Director for an innovative technology company, I recently found myself in Samara – the sixth largest city in Russia and the development base for Magenta’s Echo software.

Magenta Sponsors Private Hire Company of the Year Award

Magenta Technology, the company behind the Echo cloud-based private hire and taxi dispatch platform, is sponsoring this year’s Professional Driver QSI Awards.

eConnect Cars Offer Added Passenger Safety with Magenta Echo Apps

eConnect Cars is improving the safety of passengers with the provision of detailed booking confirmation and contact facilities.

Who really has the passenger’s best interests at heart?

I’ve found the recent changes demanded by Transport for London (TfL) to be an interesting barometer of attitudes within the industry.

Magenta Bridges the Private Hire Booking Gap with Echo Integrations

Magenta Technology is helping private hire and taxi companies respond to the challenge of controversial ride hailing services, such as Uber, by integrating their cloud based dispatch software with leading aggregators and booking platforms.


Magenta Technology Reaches Company Growth Milestone

Magenta Technology, the company behind the dynamic route management software Maxoptra and the private hire dispatch solution Echo, has reached a significant milestone.

Are all apps really equal?

It’s strange how my wife’s misfortune offered me such a practical and clear vision of the fundamental differences between old style legacy software systems and how things should actually work.


Magenta Boosts Frontline Echo Private Hire Dispatch Software Support

Magenta Technology is harnessing the latest customer service technology to support the growing number of private hire and taxi companies switching to its Echo cloud based dispatch system.

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Magenta to Support LPHCA Private Hire Association at Annual Road Show

Magenta Technology will be attending the annual roadshow of the Licenced Private Hire Car Association (LPHCA) in London later this month.

Magenta Technology Gets Microsoft Gold for Echo Taxi and Private Hire Dispatch Software

Magenta Technology has achieved Microsoft Gold partner status and certified application for the Echo real time scheduling and dispatch platform.

Blackberry Cars Picks Magenta Technology’s Echo Software to Maintain Bumper Growth

Blackberry Cars, London’s specialist provider of airport transfers and taxi services, has selected Echo, the cloud-based private hire and taxi dispatch software from Magenta Technology. Offering unrivalled auto-allocation capability, a highly customisable…

ProDriver event 2016 – what an eye opener for an industry ‘newby’

This week I was lucky enough to attend this year’s inaugural Professional Driver magazine conference. Billed as a one-day conference aimed at bringing into focus the threats and opportunities that face private hire and chauffeur operators in London,…

Acrobatics and arguments at the Pro Driver Congress

I guess if I had to plan an entrance for a public speaking engagement, cartwheeling off the back of the stage as my chair leg collapsed would probably not have been my default choice to get things going.

Location Cars Take the Right Route with Magenta Technology

Location Cars, London’s longest standing private hire company, has chosen a real-time scheduling and dispatch solution from Magenta Technology. Location Cars selected the cloud-based Magenta platform as it offered them advanced auto allocation…

Magenta Technology Helps Private Hire Operators Comply with New TfL Regulations

Magenta Technology is making it easier for private hire operators in London to comply with new regulations from Transport for London. Magenta’s real time scheduling and dispatch platform Echo is already supporting existing licensees with the provision…


Jane Geary Joins Magenta Technology as Marketing Manager

Jane Geary has been appointed as Marketing Manager by Magenta Technology; the company behind the dynamic route management software Maxoptra and the private hire dispatch solution Echo.

Torsten Brose, from Magenta, Joins Panel of Experts at ProDriver Congress

Industry technology expert Torsten Brose is to join a panel of experts presenting and debating the future of the private hire and chauffeur industry. Taking part in the one-day ProDriver Congress, Brose will offer a fresh insight into how the latest…

Torsten Brose Joins Magenta Technology as Business Development Director for Private Hire Sector

Torsten Brose, an experienced business development and operations professional, has joined Magenta Technology, the company behind the innovative Echo scheduling and dispatch solution for private hire and taxi operators.

PHTM 2016 - what an introduction to the industry!

There’s nothing quite like a trade exhibition or industry conference to get the blood pumping and the enthusiasm raging…..throw in a bit of introspective navel gazing and I found that this year’s PHTM Expo was just that!

Magenta to showcase Maxoptra routing and scheduling software at Gurtam Partner Conference

Magenta Technology will present its Maxoptra Routing and Scheduling Software at the Gurtam Partner Conference, which takes place at the Gurtam office in Minsk on 9-11 June.

Magenta Appoints Claire Morris as Key Account Manager for Private Hire Sector

London, 24th May 2016: Magenta Technology, the company behind the innovative Echo scheduling and dispatch solution for private hire and taxi operators, has appointed Claire Morris to the position of Key Account Manager. Claire, who has more than ten…

Magenta to Showcase Echo Advanced Auto Allocation Module at PHTM 2016 (18th & 19th May 2016, Milton Keynes)

Visitors to this year’s Private Hire and Taxi Exhibition (organised by PHTM) will be able to get ‘hands on’ with the most advanced auto allocation solution on the market.

Carrot Cars Boost Award Winning Customer Service with Echo Taxi Despatch Solution

London private hire company Carrot Cars has gone live with a real time scheduling and despatch system from Magenta Technology – the company behind Addison Lee’s Shamrock solution. Magenta’s Echo platform supports the award winning east…


In response to climate change challenges London aims to have 25,000 electrical charging points across the city by the end of 2015 and 100,000 electric vehicles on the road by 2020.

Magenta Technology’s Echo announces integration with Concierge Booking Platform

Magenta Technology is pleased to announce the integration of Echo with Concierge, London’s premium booking platform for select corporate private hire accounts.

Why a web portal is essential for private car hire corporate customers

It is a service through which everyone benefits. For Echo’s private car hire business customers it means that their time can be freed from managing the often very complex booking, invoicing and reporting requirements of their corporate accounts,…


A recent study has identified that the UK has the third highest dissatisfaction rate with online shopping due to inflexibilities in choosing convenient delivery dates and time. Of those surveyed, nearly half said they preferred next day delivery to any…

Echo dispatching software enables Longleys to be on-time, take more bookings and increase profitability

Echo dispatching software enables Longleys to be on-time, take more bookings and increase profitability

Auto-allocation, the scheduling route to success

Over the last seven to eight years increasing investment in technology has transformed private hire operations.

eConnect’s new booking app – designed to make life easier

eConnect cars, London’s business class, chauffeur-driven car service using all-electric vehicles, announces the launch of its brand new customer booking app.

Serviceline redefine best practice service delivery using Maxoptra

Serviceline, the leading commercial catering and refrigeration equipment service provider, are pleased to announce that stage one of their project with Maxoptra field service management software to transform the Company’s planning and scheduling…

At last, a modern mobile taxi app for small private hire companies

At last, a modern mobile taxi app for medium for small private hire vehicle companies. Booking a taxi via an app today is a doddle isn’t it? You’ve got the Uber, Hailo and GetTaxi options.

Canterbury’s leading private hire operator implement of Echo

Longleys, Canterbury’s leading private hire operator with 50 drivers, have successfully completed the implementation of Echo, their new operational platform designed and delivered by Magenta Technology, the creators of Addison Lee’s Shamrock…

What does real-time planning and scheduling mean for private hire companies

What does real-time planning and scheduling really mean for private hire car companies?

Trident Niven - Case study

Trident Niven, a London-based private hire company with a fleet of 100 unbranded executive vehicles for corporate customers, has moved its end-to-end operations to Magenta Technology’s Echo private hire business management solution.

Serviceline choose Maxoptra to turn up the heat on field service efficiency

Service line Strap linesServiceline has chosen Magenta Technology to implement its Maxoptra for Field Service solution, thereby enabling them to streamline their field service operations.

Trident Niven improves efficiency and reduces communication traffic by 60% with Magenta’s taxi dispatch and private hire software

Trident Niven has moved its end-to-end operations to Echo, Magenta Technology’s private hire business management solution.

Greentomatocars achieve 40% growth using Magenta’s new taxi dispatch and private hire software solution

greentomatocars, the UK’s first ‘hybrid cars only’ minicab service and London’s second largest minicab company, has switched to Magenta Technology’s taxi and private hire dispatching software – helping it achieve year-on-year…

Flowervision choose Maxoptra to help cope with blooming business

Flowervision London have chosen Magenta Technology’s leading routing and scheduling solution, Maxoptra, to help meet their daily challenge of a two hour window to unload stock, pull together orders, plan routes and make sure drivers have their…

Pet Food Distribution

Natures Menu needed a system to quickly and easily schedule delivery jobs, track and trace to plan vehicle capacities, routes and expected delivery times, enabling immediately responce to customer queries.

Flowervision - Case study

Keeping customers happy and deliveries on time can be difficult when you’re on a two hour turnaround to unload stock, pull together orders, plan routes and make sure drivers have their delivery manifests ready to go. That’s the challenge…

Magenta’s Innovative Maxoptra Dynamic Scheduling Solution Promoted by TomTom Global App Centre

Magenta’s Maxoptra Dynamic Real Time Scheduling Solution, which automatically plans and allocates work to fleets, has been given the status of ‘Promoted Solution’ by TomTom Business Solutions in their recently launched Application Centre.

HMS (Haulier Management System)Control Tower Solution

Corporate Solutions Logistics is a UK-based leading edge provider of managed logistics solutions for transport, warehousing, health and safety, environmental issues and other key areas of the supply chain.

Magenta Technology Mobile Workforce Management Solution Optimises AVIS UK Fleet on Delivery and Collection Assignments

UK car rental company Avis UK, a long-term partner of Magenta Technology, has rolled out Magenta’s Wizmap Dispatch and Tracking System across their 100+ UK stations to enable optimization of the rental fleet cars and drivers on delivery and collection…

Lewis Day Goes Live with Magenta Technology’s Tracking Solution

Lewis Day, the UKs fastest growing passenger car and courier company, has selected Magenta Technology’s live vehicle tracking solution to monitor its growing fleet of cars, vans and bikes.

Gist increase fleet utilisation and reduce transportation costs and carbon footprint using Magenta’s Dynamic Scheduling System

Gist, one of the UK’s largest supply chain logistics specialists has used Magenta Technology’s order management and real time scheduling software for a year now to allocate orders to routes and optimize its primary network operation. Since…

Avis - Case study

Avis UK is the fastest growing car rental company in the UK with over 340 car rental locations across the UK.

Operational and Dynamic Scheduling Platform for Addison Lee

Addison Lee is Europe’s largest minicab and chauffeur business based in London, UK. They currently operate 3,000 premium minicabs, 200 Mercedes E and S class chauffeur vehicles, couriers, vans and coaches across the capital. Addison Lee employ…

Addison Lee realises immediate benefits and increases market leadership by using Magenta’s Dynamic Scheduler

Addison Lee, London’s largest minicab, courier, chauffeur and coach company is now using Magenta Technology’s dynamic scheduling tool to optimize the allocation of their drivers and passenger cars to customer jobs. After using the new solution…

Online Dynamic Customer Reporting Solution

CitySprint is one of the leading UK courier companies . It has a prestigious customer base which demands excellent service. It is essential therefore that their customers have full visibility of the service levels they are receiving. CitySprint need…

Dynamic Real-Time Ocean Fleet Scheduling Solution

Tankers International (TI), one of the largest operators of modern double hull VLCCs (Very Large Crude Carriers), uses Magenta’s leading edge multi-agent software (Ocean) to help identify and schedule the most profitable combination of cargoes…

Highly Skilled Off-Shore Development and QA Team Services

One Network based in Dallas provides planning, execution, and business intelligence applications built on a federated cloud computing platform. Committed to embrace, not replace, existing technology, One Network enables companies to achieve unprecedented…