Magenta to showcase Maxoptra routing and scheduling software at Gurtam Partner Conference

Magenta Technology will present its Maxoptra Routing and Scheduling Software at the Gurtam Partner Conference, which takes place at the Gurtam office in Minsk on 9-11 June.

Magenta Appoints Claire Morris as Key Account Manager for Private Hire Sector

London, 24th May 2016: Magenta Technology, the company behind the innovative Echo scheduling and dispatch solution for private hire and taxi operators, has appointed Claire Morris to the position of Key Account Manager. Claire, who has more than ten…

Magenta to Showcase Echo Advanced Auto Allocation Module at PHTM 2016 (18th & 19th May 2016, Milton Keynes)

Visitors to this year’s Private Hire and Taxi Exhibition (organised by PHTM) will be able to get ‘hands on’ with the most advanced auto allocation solution on the market.

Carrot Cars Boost Award Winning Customer Service with Echo Taxi Despatch Solution

London private hire company Carrot Cars has gone live with a real time scheduling and despatch system from Magenta Technology – the company behind Addison Lee’s Shamrock solution. Magenta’s Echo platform supports the award winning east…


In response to climate change challenges London aims to have 25,000 electrical charging points across the city by the end of 2015 and 100,000 electric vehicles on the road by 2020.

Magenta Technology’s Echo announces integration with Concierge Booking Platform

Magenta Technology is pleased to announce the integration of Echo with Concierge, London’s premium booking platform for select corporate private hire accounts.

Why a web portal is essential for private car hire corporate customers

It is a service through which everyone benefits. For Echo’s private car hire business customers it means that their time can be freed from managing the often very complex booking, invoicing and reporting requirements of their corporate accounts,…


A recent study has identified that the UK has the third highest dissatisfaction rate with online shopping due to inflexibilities in choosing convenient delivery dates and time. Of those surveyed, nearly half said they preferred next day delivery to any…

Echo dispatching software enables Longleys to be on-time, take more bookings and increase profitability

Echo dispatching software enables Longleys to be on-time, take more bookings and increase profitability

Auto-allocation, the scheduling route to success

Over the last seven to eight years increasing investment in technology has transformed private hire operations.