Whose data is it anyway?

Ever had difficulty getting hold of your own data, building reports that you need to run your business or finding a way to test pricing models before you take the plunge? If you have, you make up the vast majority of private hire companies in the industry.


Magenta Celebrates Echo Environmental Awards Success

Magenta Technology, the company behind the Echo cloud-based private hire and taxi dispatch platform, is celebrating a double award success.

Uber and the self-employment dilemma: who really wins in this?

One of the long term fears for all private hire companies is HMRC turning its attention to the industry in the way it did to the building trade a number of years ago.

From Russia with love

As Business Development Director for an innovative technology company, I recently found myself in Samara – the sixth largest city in Russia and the development base for Magenta’s Echo software.

Magenta Sponsors Private Hire Company of the Year Award

Magenta Technology, the company behind the Echo cloud-based private hire and taxi dispatch platform, is sponsoring this year’s Professional Driver QSI Awards.

eConnect Cars Offer Added Passenger Safety with Magenta Echo Apps

eConnect Cars is improving the safety of passengers with the provision of detailed booking confirmation and contact facilities.

Who really has the passenger’s best interests at heart?

I’ve found the recent changes demanded by Transport for London (TfL) to be an interesting barometer of attitudes within the industry.

Magenta Bridges the Private Hire Booking Gap with Echo Integrations

Magenta Technology is helping private hire and taxi companies respond to the challenge of controversial ride hailing services, such as Uber, by integrating their cloud based dispatch software with leading aggregators and booking platforms.


Magenta Technology Reaches Company Growth Milestone

Magenta Technology, the company behind the dynamic route management software Maxoptra and the private hire dispatch solution Echo, has reached a significant milestone.

Are all apps really equal?

It’s strange how my wife’s misfortune offered me such a practical and clear vision of the fundamental differences between old style legacy software systems and how things should actually work.