WHATS NEW FROM MAGENTA

Visitors to the forthcoming Private Hire and Taxi Expo will be the first to experience the next generation of dispatch software. Featuring a revolutionary ‘autonomic engine’ and state of the art Business Intelligence Dashboards, Magenta’s…

The problem with a ‘spork’ is that it’s trying to be too many things for too many people, and fails at being useful to anyone.

If you’ve had the fortune, like many, to have experienced pasta made in a quaint restaurant off the beaten track in the Italian countryside, you’ll appreciate that sometimes the best things in life are often the simplest.

Those of us who suffer from insomnia consider it a vile and frustrating ailment causing us to be simultaneously utterly fatigued and almost manic in our inability to shut off our brains.

I’ve been lucky enough to be able to spend time working as both gamekeeper and poacher in the fields of logistic operations and technology, specifically the taxi and courier industry.

Let me start by explaining that not everyone who works in IT is a nerd or a techie. Some couldn’t care less about bits and bytes and code syntax or even playing GTA V on the latest and greatest games console.

I have had a couple of spats lately with my esteemed colleagues in the private hire industry who seem incensed about Uber surge changing on the inevitable train strike days that are currently plaguing London.

If you live in the city and use taxis regularly, it’s pretty likely that you haven’t called a company recently to order a cab or even spoken to anyone about cabs.

So we have new girl called Jinny, who joined us recently and helps book and manage the requests we get for taxis. She’s very efficient, never gets it wrong and is even great at chatting with people while taking the bookings.

Following a successful 2016, Magenta Technology, the company behind the market’s most innovative private hire and taxi dispatch platform, is preparing for a period of substantial expansion in 2017.